Titus, Ee-Hung Liu - Associate Design Director, Nissan Design China

Starting as an exterior designer at Yulon-Nissan Design Center, including a one-year sponsored study at ACCD California thanks to Nissan, Titus next moved to Luxgen then rejoined NDC in 2010. Now he is responsible for leading the company’s China creative team and managing design projects in Nissan Design Center.

Titus’ creative energy and drive have been instrumental in the development of the studio’s advanced projects as well as production models that will be launched in the near future. Titus played a critical role in leading the design development of the Lannia with his deep insight into the needs of young Chinese customers. He was engaged in the early phase of the design development of the Lannia at NDC, and then followed through into its production phase. He also led the Chinese versions of Maxima, Teana and Sylphy production development during his Foreign Service Assignment in the Nissan Global Design Center in Atsugi, Japan.

He thinks that proposing newer and better solutions should continually be the basis of design. He is keen to challenge convention with different perspectives and exploration of customer needs, while also helping the company to set up a strong brand philosophy through its product line-up.