Tim Shih, Yanfeng Automotive Interiors

Tim leads YFAI’s design teams in China, Germany, and the US as Global VP Design. Before heading the team at YFAI, Tim worked at BMW for more than ten years, contributing to 4, 5, 6, and 7 Series interiors. From 2015 to early 2017, Tim held design responsibility for Zinoro, BMW’s new-energy sub-brand in China. Tim also worked for Johnson Controls in Germany and Japan, and began his career in 1998 at Volvo Trucks North America.

Tim holds degrees in Transportation Design (Art Center) and Architecture (N.C. State University) and finds inspiration in the intersection of cultures and the overlap of industries. A long-time classic car owner, he is inspired by automotive history as well as today’s technology-driven world of personal mobility.