Daeshik Kim, Kinetic Will Associates

Daeshik Kim is the founder & Executive Design Director of Kinetic Will Associates Inc. KWA is a global transportation design company that has been performing various projects in the car industry with many companies, in both development & design. Kim’s academic background is in mechanical engineering, which he studied at the University of Toledo, Ohio.

He went on to study transportation design in La Tour-de-Peilz, Switzerland, at Art Center Europe, and received a degree in transportation design from Art Center in Pasadena, USA. Following this, he worked as a designer at Pininfarina, before moving to the position of senior design manager of the premium brand line-up for Hyundai. He left Hyundai to form KWA in 2008. In addition to his responsibilities at KWA, Kim lectures at Hongik University in South Korea.