A vehicle that serves the life and travel scenarios of Chinese users in 2025
China is the fastest developing country in the world. There are many remarkable achievements in various fields. As a consequence, many advanced and unique lifestyles are emerging. For instance, convenient lifestyle supported by online payment and highly-efficient large logistics system, efficient and advanced railway transportation system all over the country, widely used and generally accepted sharing economies (such as bicycle-sharing, electric car-sharing etc.) In the meantime, economic development enhances cultural progress. Chinese traditional culture is gradually returning with great intensity, for example, the TV drama ‘12 Clock’ in Chang An has amazingly high ratings.
Colliding and fusing with Chinese unique contemporary culture, Chinese traditional culture makes the lifestyle more varied and colourful.
Please observe and study Chinese users’ lifestyles and travel modes combined with changes in various fields in China, and apply your understanding and research results to the vehicle you designed for Chinese customers in 2025.
What you will design is an electric car. Please consider the expectations and needs of Chinese users in the future, and reflect them in your design.