Explore how Chinese fundamental aesthetic principles, artistic elements and local cultural insights can be creatively infused into future Ford products in a way that excites & resonates with the Chinese customers.
Subject: Culture & Design
Integration of Chinese aesthetics principles into a global design form language
China has a long and rich history with very diverse local cultures. Using this as a basis, there are many creative opportunities left to be explored and brought into a contemporary design expression.
How and why will this influence the form language and how could the Ford design and Brand evolve with the consideration of Chinese cultural aspects and Chinese aesthetic principles.
Describe the fundamental Chinese design principles.
Investigate the known and less know cultural elements and why they should be explored and how could they be interpreted into product design.
Layout and formulate a cultural story including the unique Chinese behaviours during journeys.
Envision a new vehicle and design style that reflects your cultural story and that brings excitement and passion to the brand and next generations of products for Ford in China.