Fantastic to Ride: In the autonomous era, vehicles could make our life more comfortable, smart and efficient.
On the other hand, nobody has yet found the emotional and attractive aspect of this new driving experience.
We want you to imagine: what did it feel like for the first person ride the first automobile? Or the first person to ride a horse?
Yes, people will still need a primitive and fantastic driving experience.
MISSION: Create an all-new fantastic driving experience.