Define the Generation: DiDi Chuxing is the world’s largest one-stop transportation platform aiming to build a better journey. The nature of a journey is transferring people from point A to B. An efficient and enjoyable journey relies on a brand-new smart vehicle for transportation. DiDi invites you to break boundaries of restriction and imagination, and create brand-new products and methods for the journey.
Imagine that there is a highly customised vehicle for shared transportation which is born under the trends of new energy, intellectualisation and shared mobility. It moves people efficiently and evokes affection. It is also driven by the most cutting-edge technological innovations and shall lead the way to new mobility solutions.
Future transportation must be highly intelligent. It is not only a vehicle, but also a carrier of your artificial intelligence which accompanies you. Shared mobility allows this vehicle to reduce the traffic congestion significantly. Clean and low-carbon transportation is also a mission for all human beings in the future.
DiDi believes that the first generation of transportation specially designed for shared mobility will be born in China. One of your fantastic ideas may come into reality.
Deliverables: Design a vehicle that is specially created for shared mobility in 2025, including new energy power system, autonomous driving technology Level-4 and above, as well as the holistic exterior and interior concepts and designs.
Exterior – Focus on efficiency and size
Traditional vehicles are engine-centred, but the new ones shall be human-oriented. Consider how to achieve the highest journey efficiency through holistic arrangement and function-driven design through exterior design. It should not follow the traditional form, but should be a new species whose function determines the form.
Interior – Focus on the experience of mobile space
The interior of a future vehicle will be a mobile space which includes infinite possibilities. Focusing on the experience of passengers and even more on the process of getting into and out of the vehicle is the new philosophy of interior design. In this space, there may be demand for social interactions, for experience, for office work and even for shopping. The brand-new vehicle is not only taking people from spot A to B, but also needs to incorporate human warmth and a better journey experience.
We hope that you combine your imagination with reality to depict the picture of shared mobility in the future and define the generation.