Simon Loasby, Hyundai China Design

Simon leads Hyundai Motor’s design strategy and design development in China. Based at Hyundai Motor’s design centre in Hyundai Motor’s Technology & Engineering Centre (China) in Yantai since mid-June 2017.

Previously Simon spent 10 years in China as Director of Design for Volkswagen Group China. Before joining Volkswagen he led design at both Rolls-Royce and Bentley Motor Cars, where he was highly influential in the design of cars including Rolls-Royce Silver Seraph, Bentley Arnage and Bentley Continental GT.