Pier Luigi Ferrari, Pininfarina Shanghai

Pier Luigi Ferrari is the Head of Design at Pininfarina Shanghai, leading an international team of designers with the aim of confirming Pininfarina as the best consultancy company in China for transportation design and new mobility (green technologies, connected vehicles, smart cities, AI will be the core business in the fast growing Chinese market).

Pier Luigi’s academic background is Transportation Design, which he studied at IED (Istituto Europeo di Design) in Turin (Italy).

With over 17 years of international experience as creative designer and leader, he worked at Honda R&D Europe, I.DE.A. Institute, Chang An and SAIC UK, trained in managing all the design processes (from concept to production), he brought to Pininfarina more than 10 years of experience in the Chinese automotive industry.

With the aim of establishing a stronger global network (Italy, China, USA), Pier Luigi pushed a lot for a wider exchange of resources and information with the headquarter, enhancing creativity and increasing the overall level of the output.